The Mysterious Creature Known As Original IP

In the safari i am in search of a legendary creature. It is rarely seen anymore some thought it extinct but i know better. I get a glimpse of what i think this majestic creature is. I move closer but ever so slowly as to not disturb it. i am almost there but all of a sudden i step on a tree twig.... damn it got away. I check the footprints that it left behind. Yup there is no mistaking it... this was an original IP. The 3 best selling games of 2012 were all sequels. Same as 2011 and i have a hunkering feeling that 2010 is not much different. So now it is 2013 and the games i find myself most interested in are sequels minus The Last Of Us. In fact besides The Last of Us i don't know of an original IPs in 2013. So How did we get here? Well that is pretty easy to answer. Gaming has now become a risky business. Games are expensive to make and marketing ain't cheap. So when you have a game sell well naturally you want to ride that train all the way home. Lots of games sell on brand alone which means if you haven't had a huge selling game your on the verge of death. Every publisher is looking for a home run when before under normal circumstances a double or single would have been fine. They want COD numbers but not every game has the mass appeal of COD. Now don't get me wrong i don't hate COD. I play it occasionally and while i can't play it for hours on end i get why it is massively appealing. I however won't sit here and say COD hasn't had some bad effects on our culture. COD sells well so naturally you are going to have people emulate it or go in the opposite direction. That means sequel year after year. COD is so big now it sells on brand name alone. The Money that goes into our Habit is immense and unlike movies which plays at theaters and can sell DVDs games have yet to find a movie theater equivalent which means they have one source of income. So what do we do? honestly i have no clue. We can learn to love sequels but eventual every sequel will take it toll on you (I'm talking about you AC.) You can not buy them but i find this to be wrong as well, not buying a game because its a sequel without any regards to its quality is just as stupid as buying a game cause its a sequel without any regards to its quality. The best option i can think of is letting developers know how you feel. Believe it or not they do listen at times. Another thing you can do is fund kickstarters that sound interesting to you. Overall sequels aren't going away anytime soon so we have to get use to it but instead of asking for less sequel we should ask for more IPs .